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Cindy Joseph’s makeup tips for Boomers

1. Use cream-based, not powder-based cosmetics on your face. Powder adds texture to skin that already has developed texture.

2. A good rule of thumb for lipstick is to find a tone that matches your inner lip or gums.

3. Women older than 50 tend to lose definition in their eyebrows. Just go with that. Don’t recreate the brows you had in your 20s.

4. This is a hard one, but do not wear any eye shadow at all (and especially no contour eye shadow in the crease because it gives the appearance of deepening the crease). A little bit of mascara is OK.

5. If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

Beauty Makeup artist and model Cindy Joseph says less is more as women age.

Her new line is a super multitasker.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up? “The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called Boom.

The line is not just for Boomers like Joseph. “Boom is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging.”

Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked what is in her purse when she leaves for “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome… Don’t over-product—that’s the other thing.” [1]

The products come in identical chubby silver tubes that fit in the palm of your hand.

There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes. They are $27 each and sold only on her website.

Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

About a year ago, she went into the cosmetics business herself. “I’d done makeup for two decades and when I created this line, I created what I would want in my own kit,” she says. “I wanted to do a line that was not about hiding, but was about revealing.” The overall effect, she says, is a dewy, glowing face.

“When somebody says to you, ‘Wow, did you fall in love?’ That’s successful makeup.”

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What people are saying about us...

Julie

THANK YOU! These are THE products I've been waiting for all my life. After two months of using the GLO instead of my old moisturizer, my skin is so clear and even that I frequently need nothing else on my face.JulieBy far this is the best 'make-up' for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.

Susan

Boom is amazing! Just got my order and I couldn't be happier! I've spent a lot of $$ on products over the years that have been a complete waste of money, but Boom is worth every penny.

Joyce

I went to an event last night and all I had on my face was your Boomstick Trio….I'm a natural girl and don't wear make-up…..I had several comments on how great I looked and I just glowed!!! lol, BOOM!

Marti